It is important that you understand that you should treat these live events like you would treat any other video you create. You absolutely should create a keyword title, use 10-15 keywords and write a description.
In the example we provide here, the description is 99 words long. This is shorter than the 200-300 word descriptions we recommend.
So what’s the big deal with “live events”? They are easy to set up and it is easy to send the link out to your list. Additionally, Google Plus encourages you to create an event. This is more free advertising to get the word out.
There is a caveat. It will take you a little bit of time to work out the kinks, but you can do this by conducting mock live events to test out the technology.