The Internet has come a long way from its days as the “Wild, Wild West”. As more people search the Internet, there is a greater emphasis on transparency and being honest.
While it is impossible to get rid of all the marketers that want to take your hard earned money, the search engines like Google and Bing try to make the searching experience more valuable.
Both search engines offer webmaster tools that allow you to verify your website. Is this important? You can probably do just fine without verifying your website.