There are several things you absolutely must do. First have your name, address and phone number (NAP) on every single page of your website.
Second, “Content Is King”. Every page should provide your viewers with great information and each page must have keywords related to the topic on that page.
Third, have a method for collecting names and emails from your customers. Use opt-in forms and incentivize people with an offer they can’t refuse. For example, offer them 10% off their next purchase (or some other offer you feel will work) to build a customer base.
The Google 7-Pack is a free service and it is available to anyone that has a local business. It sure beats paying for Pay-Per-Click (PPC) advertising!