This means you should be implementing SEO tactics for each and every page you have on your website. Name, Address and Phone Number (NAP) are the cornerstone pieces.
In this video, we will review examples of how your radius of influence is determined by the search engines. Unless you are a tourist attraction or have been covered extensively by any type of media, your goal is to dominate your radius of influence.
This so-called radius is arbitrary because it depends on the density of the population around your business. In large metropolitan cities, your radius will be much smaller than it would be in a rural area.